The pricing page is perhaps the single most important page hosted on the ProsperWorks marketing website. During my time at the company, it was one of our consistently highest performing pages for trial signups, and drove significant amounts of revenue.
I approached this project with three goals in mind: simplify the presentation, update the art direction to reflect the current state of our visual language, and boost free trial signups.
A 4% lift in our primary goal free trial signups, and a better brand experience.
- Web design, Art direction, copywriting
- Produced at ProsperWorks