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      <image:caption>Thank You Patrons. Produced with Evynne Doue at Patreon. Illustrations by Morgan Ramberg, web development by Scott Van Zandt.</image:caption>
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      <image:caption>A selection of icons developed for the AppDirect UI design framework.</image:caption>
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      <image:title>Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Scale</image:title>
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  <url>
    <loc>https://www.alexcapasso.com/tshirts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463872670702-YUFO0JSCDAU4QHH4IWRB/ad-shirt-adac-blue.jpg</image:loc>
      <image:title>T-Shirts - Achiever's Club</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463875673482-7OYDIN7T3J2CEOPK6IZU/ad-print-ballgame-gray.png</image:loc>
      <image:title>T-Shirts - Take Me Out to the Ballgame</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463873510525-9PLAURWUVCCT1YOJE7MM/ad-shirt-vertices-green.jpg</image:loc>
      <image:title>T-Shirts - Vertices</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463875272688-2MJ3TZVWKFW88GY21E87/ad-shirt-sfo-blue.jpg</image:loc>
      <image:title>T-Shirts - SF to MTL</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463873169005-3C1RL4UHQAJCYZ8SN2QB/ad-shirt-ps14-gray.jpg</image:loc>
      <image:title>T-Shirts - Partner Summit '14</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463875271939-85R4HBOXDQTM5IQT1N03/ad-shirt-picnic-green.jpg</image:loc>
      <image:title>T-Shirts - Picnic 2014</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463875944413-4FVEBYTR29DH4VMEUPJ2/ad-shirt-cloud-foundry.jpg</image:loc>
      <image:title>T-Shirts - Cloud Foundry</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463875648023-HFFULNXQP6L058XK16QG/ad-shirt-comcast.jpg</image:loc>
      <image:title>T-Shirts - Comcast</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/skin-like-iron-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464933899794-HEZT739PAVK2S6MDXDP9/sli-nails.png</image:loc>
      <image:title>Skin Like Iron</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464933886886-YFMJIGCK3TDVOTC6TIV8/sli-arrival.png</image:loc>
      <image:title>Skin Like Iron</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464933893175-2A4JG1T340N0BDDPRDQ1/sli-disappear-shirt.png</image:loc>
      <image:title>Skin Like Iron</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464933892653-Q3H9ZETF869HDB9YEW0T/sli-logo-shirt.png</image:loc>
      <image:title>Skin Like Iron</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Skin Like Iron</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/sfo-to-mtl</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463964370160-G7I21LAGXPOXYRA9ZEY5/image-asset.png</image:loc>
      <image:title>SF to MTL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463963800065-5ZPHYOX12IDQNYN09JYT/ad-shirt-sfo-blue.jpg</image:loc>
      <image:title>SF to MTL</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>SF to MTL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/take-me-out-to-the-ballgame</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464948453509-ZYRLOFFQUAFHBLELV6BM/image-asset.png</image:loc>
      <image:title>Take Me Out to the Ballgame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463964679452-FTP7MCDBY8Q367VYOWP5/image-asset.jpeg</image:loc>
      <image:title>Take Me Out to the Ballgame</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Take Me Out to the Ballgame</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/fortune-500-infographic</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463978555889-OQN3011SJBV4Y1SF04NA/ad-shirt-ps14-gray.jpg</image:loc>
      <image:title>Fortune 500 Infographic</image:title>
    </image:image>
    <image:image>
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      <image:title>Fortune 500 Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463978710203-ESQF8GA2UZH7C5Y14DY5/ad-infographic-F500-2.png</image:loc>
      <image:title>Fortune 500 Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463978710724-VVSMX0C7EYVR8NK09P7W/ad-infographic-F500-3.png</image:loc>
      <image:title>Fortune 500 Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463978711045-A972LQW3NTDVGVET98ZV/ad-infographic-F500-4.png</image:loc>
      <image:title>Fortune 500 Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463978711099-PIUF8LK0NR0YD9HGJG3C/ad-infographic-F500-5.png</image:loc>
      <image:title>Fortune 500 Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Fortune 500 Infographic</image:title>
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  <url>
    <loc>https://www.alexcapasso.com/appdirect-marketing-site</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464944613280-P2606V0I1AL2SJO6JTCN/ad-monetization-1.jpg</image:loc>
      <image:title>Web</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464945615435-FZD7YY9D0XTBAXVUYGRE/ad-reseller.jpg</image:loc>
      <image:title>Web</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464945614305-6BHV9NDIKDZI9MIUBB42/ad-nav.jpg</image:loc>
      <image:title>Web</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464944615720-QK9P02BP94KVK51GTO3E/ad-solutions-hardware.jpg</image:loc>
      <image:title>Web</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464945416358-G6UL7ZIZKIMD1G461PIJ/ad-iaas.jpg</image:loc>
      <image:title>Web</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464945416169-IU9IOL8SHCZ6JES633QM/ad-telco-service.jpg</image:loc>
      <image:title>Web</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Web</image:title>
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  </url>
  <url>
    <loc>https://www.alexcapasso.com/patches</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462914283-0ACAJHZ78AZD3NPUX34S/Patches+1800-01.png</image:loc>
      <image:title>Patches - Guac' Off</image:title>
      <image:caption>Every May, a bunch of AppDirect employees break off into teams of four or more, and pit their guacamole making skills against one another. The results are judged by anybody hungry enough to stop by and sample, and all participants receive this avocado design as an embroidered patch to add to their collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462914460-YA9ROTBTKXU8OFFDB52L/Patches+1800-02.png</image:loc>
      <image:title>Patches - San Francisco Office</image:title>
      <image:caption>Every time AppDirect opens a new office, someone on the design team creates a design to serve as the office's logo. The designs are turned into embroidered patches, and given to anybody who works at that particular space. The designs always reference something special about the office itself, or the surrounding area. In this case, I wanted to illustrate all the things that you could see from the 25th Floor of AppDirect's San Francisco headquarters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462914787-BRIDACZ3KG4AO1LWERLC/Patches+1800-03.png</image:loc>
      <image:title>Patches - PCI Certification: Year II</image:title>
      <image:caption>Becoming PCI certified was an important step in AppDirect's ability to partner with and offer solutions to some of the biggest names in business. The certification must be renewed each year. After successfully being certified for a second year, this illustration was turned into an embroidered patch and given out to all employees in recognition of their role in making it happen .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462914872-H9OMJRCBJCFJQLN7ZEP1/Patches+1800-04.png</image:loc>
      <image:title>Patches - Movember 2013</image:title>
      <image:caption>Since 2012, AppDirect employees have participated in Movember fundraising efforts. This illustration was turned into an embroidered patch and given to all employees who fundraised, or otherwise contributed to the efforts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462915096-I22M2987UA026KNTIDA3/Patches+1800-05.png</image:loc>
      <image:title>Patches - Take A Hike</image:title>
      <image:caption>To provide an alternative to the default out-of-office socializing that tends to take place at bars, I've helped to organize a few hikes with my colleagues at AppDirect. Sometimes 25 of us show up, sometimes there's less than 10, but I always make sure to give everybody one of these patches to commemorate the day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462915184-J13Q9XFOT31G1GLBKHJZ/Patches+1800-06.png</image:loc>
      <image:title>Patches - AppDirect Five Year Anniversary</image:title>
      <image:caption>Every summer, someone on the design team creates a patch to celebrate the company's anniversary. Every employee who is onboard during the month of August gets one of these patches as a marker of their time with the company, and the company's growth. For the fifth anniversary, I wanted to create a bold, simple design that focused on the milestone number, and I made sure to get some gold thread in the mix to make it a little bit special.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462915366-087ZTYWUFGUK17JZMHQK/Patches+1800-07.png</image:loc>
      <image:title>Patches - Blood, Sweat and Tears</image:title>
      <image:caption>After a few grueling weeks in the early days at AppDirect, the team was pretty burnt out. We were treated to an awesome day retreat in Half Moon Bay for some much needed R&amp;R. In recognition of the blood, sweat and tears that were poured out in the lead up to the retreat, I designed this as an embroidered patch to be given out to everybody at the company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462915848-SLQ4R8ZO65ZG3KSPSG8U/Patches+1800-08.png</image:loc>
      <image:title>Patches - Golden Camera</image:title>
      <image:caption>In the early days at AppDirect, we didn't have the luxury of a full-time photographer on our staff. Even still, we felt that there was a crucial need to document our history. To incentivize people to take photos of everyday life AppDirect, we created a program called "Shutterbug". Contributors were gifted embroidered patches as they hit certain milestones. Nobody ever hit 1,000, but this design was always one of my favorites.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462915631-AFHM99JY8P64ZYKUKXYA/Patches+1800-09.png</image:loc>
      <image:title>Patches - Movember 2015</image:title>
      <image:caption>Since 2012, AppDirect employees have participated in Movember fundraising efforts. This illustration was turned into an embroidered patch and given to all employees who fundraised, or otherwise contributed to the efforts. For this design, I wanted to create something friendly that was composed from only a few different uniform shapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462915980-8RY2B254MYV75GLOIGTY/Patches+1800-10.png</image:loc>
      <image:title>Patches - Trivia Night Patches</image:title>
      <image:caption>As an alternative to after hours social events that would usually take place at a nearby bar, I helped to plan a trivia night. It was a lot of fun, and is a tradition that has continued every year for the past three years. This design was turned into a two piece embroidered patch set—as a participation prize, every contestant got the circular brain design in the center, and the winning team got an add-on patch that fit perfectly around the standard one.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462916467-P8HJ1OGXU6YDISZBAKFX/Patches+1800-11.png</image:loc>
      <image:title>Patches - Lunch &amp; Learn</image:title>
      <image:caption>In the early days of AppDirect, we could fit the entire team into one conference room. On Fridays, we'd all eat lunch together, and take turns presenting a brief talk on something we were interested in. It was a good way to get to know each other, or share technical expertise, or show off some new aspect of the product. As the company grew, the talks continued, and the audiences got larger and larger. Everybody who gave a talk would receive an embroidered patch with this design on it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464462916243-V0TAX025VK5H0AQRZDPF/Patches+1800-12.png</image:loc>
      <image:title>Patches - Shutterbug 256</image:title>
      <image:caption>In the early days at AppDirect, we didn't have the luxury of a full-time photographer on our staff. Even still, we felt that there was a crucial need to document our history. To incentivize people to take photos of everyday life AppDirect, we created a program called "Shutterbug". Contributors were gifted embroidered patches as they hit certain milestones. Only a few people ever reached 256 contributions, and I always love seeing this patch on display at their desks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464070219781-HX7933PTJ0FP5XL6BN6J/patches</image:loc>
      <image:title>Patches</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Patches</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/lies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464934102787-Q1WFT1ZMZ6DO3NB9RNC2/lies-abuse-jacket.png</image:loc>
      <image:title>Lies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464934108023-7D9XNEW2FB4XF7A9TEMW/lies-split-jacket.png</image:loc>
      <image:title>Lies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464934106256-BZH48JRSJPALI6CLF5GB/lies-shirt-1.png</image:loc>
      <image:title>Lies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1464934105935-H5TL7F4PI91ZZH5J0E2A/lies-shirt-2.png</image:loc>
      <image:title>Lies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Lies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/appdirect-landing-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1467784608673-MYGFWA46SLB0E63HXOTN/image-asset.jpeg</image:loc>
      <image:title>AppDirect Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1467784560619-BFQ8UZAZ8VTWKYFHPU2M/image-asset.png</image:loc>
      <image:title>AppDirect Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1467784585374-A86STONOYRXY2BHQC1XH/image-asset.jpeg</image:loc>
      <image:title>AppDirect Landing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>AppDirect Landing Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/ps14</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1468829536362-QX0W36QLLWJA6TU5ULN3/PS14-Gallery.jpg</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014 - Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1468829620859-ZA0GVW7M51VWB588YUOB/PS14-Agendas.png</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014 - Printed Agendas</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1468812696485-W3JV8HH53RNM195WWUME/PS14-Badges.jpg</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014 - Guest and Staff Badges</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1468796704723-UNY9P0MEU5TLI5OGYIBK/ps14-t-shirt.jpg</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014 - Staff T-Shirts</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1468834918758-Q4DF8DP9O6EZTH403U7C/PS14-Banners.png</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014 - Venue Banners</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1468829501774-T2FBLEKEPRWEEMPAPHNE/image-asset.png</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>PS14 - AppDirect's Partner Summit 2014</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/prosperworks-pricing-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1530130463707-5PU776XUU4SW8JIOVPA3/Web-Pricing.jpg</image:loc>
      <image:title>ProsperWorks - Pricing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>ProsperWorks - Pricing Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/prosperworks-industries-pages</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533225823359-VNA5DKCZUELSY8WBI7ZM/pw-web-header.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
      <image:caption>The copy and imagery in each header section was directed towards the industry being targeted on the page, and the demo request buttons were routed to reps that</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533173381491-638K2P7FEUWYQRJC4XZU/web-solutions-re-opps.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
      <image:caption>The information that a real estate brokerage might rely on for understanding their richest sources of referrals would read completely differently than an implementation at a SaaS sales team. Even though these pages had to be repeatable and modular, I wanted to make sure that the little details were considered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533223739815-DCK7UYR8U7BDSY99OF9I/pw-web-industry.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533173184061-2U2F2VFJSE37ONJ06O0Q/web-solutions-tech-opps.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
      <image:caption>To illustrate our opportunity pipeline visualizations, I once again made sure that the referral sources felt authentic. For a SaaS company, those opportunity sources and deal values would look very different from a real estate brokerage's implementation of a CRM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533141987605-6EFXTH55AR0HDLJN3GZD/web-solutions-fin-grid-2.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
      <image:caption>The Financial Services page was tuned towards VC firms. A logo of our most relevant, and well known customers helped to validate our product's utility with strong social proof.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533172809582-84I08IHKZFRGPVSM07O5/image-asset.jpeg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
      <image:caption>Our Technology industry page featured graphics that were tailored to speak the language, and reflect sales cycle of typical SaaS sales teams. I met with with our own sales staff to help me create authentic images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533141774877-9NCPESL2SGJJ7V0L1JG4/image-asset.jpeg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533142058383-HOAFH09XNIT2CLJQQC17/image-asset.jpeg</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
      <image:caption>Our Technology industry page targeted the new breed of tech-driven startups. The logo grid on all of our pages was easily updatable via the CMS, making it easy to reconfigure by anyone on our marketing team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>ProsperWorks - Industries Pages</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.alexcapasso.com/prosperworks-industries-pages-v2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533141987605-6EFXTH55AR0HDLJN3GZD/web-solutions-fin-grid-2.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
      <image:caption>The Financial Services page was tuned towards VC firms. A logo of our most relevant, and well known customers helped to validate our product's utility with strong social proof.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533172809582-84I08IHKZFRGPVSM07O5/image-asset.jpeg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
      <image:caption>Our Technology industry page featured graphics that were tailored to speak the language, and reflect sales cycle of typical SaaS sales teams. I met with with our own sales staff to help me create authentic images.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533173184061-2U2F2VFJSE37ONJ06O0Q/web-solutions-tech-opps.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
      <image:caption>To illustrate our opportunity pipeline visualizations, I once again made sure that the referral sources felt authentic. For a SaaS company, those opportunity sources and deal values would look very different from a real estate brokerage's implementation of a CRM.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533141774877-9NCPESL2SGJJ7V0L1JG4/image-asset.jpeg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533173381491-638K2P7FEUWYQRJC4XZU/web-solutions-re-opps.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
      <image:caption>The information that a real estate brokerage might rely on for understanding their richest sources of referrals would read completely differently than an implementation at a SaaS sales team. Even though these pages had to be repeatable and modular, I wanted to make sure that the little details were considered.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533223739815-DCK7UYR8U7BDSY99OF9I/pw-web-industry.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533142058383-HOAFH09XNIT2CLJQQC17/image-asset.jpeg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
      <image:caption>Our Technology industry page targeted the new breed of tech-driven startups. The logo grid on all of our pages was easily updatable via the CMS, making it easy to reconfigure by anyone on our marketing team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224638253-DJN741IHGUUW2Q4TYQMQ/pw-web-header.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Header</image:title>
      <image:caption>XYZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224669486-UQVD6GQDJB47VJ3N4FZL/web-solutions-fin-grid-2.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Logo Grid</image:title>
      <image:caption>Financial Services</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224669824-ZL0C04UTFHOP9756A9NN/web-solutions-tech-grid-2.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Logo Grid</image:title>
      <image:caption>Technology Start Ups</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224698372-WSTQ5RC9RWV9XCXZVEG8/web-copy-blurbs.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Product Features</image:title>
      <image:caption>Each feature was bolstered by a customer quote from a meaningful player in our target market space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224735270-XSWW9CGIPU6VDM7OYAHI/web-solutions-tech-pipe.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Technology Startup Pipeline</image:title>
      <image:caption>Each product shot was tailored to connect with the language, and sales cycle of the industry we were targeting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224733751-LMCGL9SO4UUML6UAAF37/web-solutions-fin-pipe.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Financial Services Pipeline</image:title>
      <image:caption>Each product shot was tailored to connect with the language, and relationship cycle of the industry we were targeting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224737404-35ILZALQSC1QKD5XQHN0/web-solutions-re-opps.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Real Estate Sources of Opportunity</image:title>
      <image:caption>XYZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1533224734513-VLDUIA0JW4ZPJP2Z7L73/web-solutions-tech-opps.jpg</image:loc>
      <image:title>ProsperWorks - Industries Pages V2 - Copy of Technology Startup Sources of Opportunity</image:title>
      <image:caption>XYZ</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>ProsperWorks - Industries Pages V2</image:title>
    </image:image>
  </url>
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    <loc>https://www.alexcapasso.com/patreon-sxsw</loc>
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    <lastmod>2022-03-24</lastmod>
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      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/271bfa00-c1c3-41e7-b30b-aa6ca5b0dfdc/sxsw-letters.jpg</image:loc>
      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/d8a1921a-d929-4d08-a31c-bb0e3ba9d015/ipad-self-guided.jpg</image:loc>
      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/b4810242-0751-447a-85e4-3574018713dc/guestbook-photo-wall.jpg</image:loc>
      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/2737726e-c46e-49c1-a718-1c7c9f9f2856/sxsw-house.jpg</image:loc>
      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/3dd35b47-23ba-4199-be75-c6fe6b9eea83/sxsw-manifesto.jpg</image:loc>
      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1648101034126-C9RY0J8NW28LSWNAVC83/hero-sxsw-2019-alt.jpg</image:loc>
      <image:title>Patreon - SXSW - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56eb88d50442621acbdcf282/1463824993682-KLSI6NKP95BWCNBUZX9J/project-spectrum.png</image:loc>
      <image:title>Patreon - SXSW</image:title>
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  </url>
  <url>
    <loc>https://www.alexcapasso.com/patreon-patrecon-2018</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2020-03-30</lastmod>
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      <image:title>Patreon - Patrecon 2018</image:title>
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      <image:title>Patreon - Patrecon 2018</image:title>
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    <image:image>
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      <image:title>Patreon - Patrecon 2018</image:title>
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      <image:title>Patreon - Patrecon 2018</image:title>
      <image:caption>PatreCon 2018 identity developed by Alisha Mowder</image:caption>
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      <image:title>Patreon - Patrecon 2018 - Agenda</image:title>
      <image:caption>A printed agenda helped people to easily plan out their days and sit in on the talks that appealed most to them.</image:caption>
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